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Strategic Clarity.
Practical Results. Everywhere.

I partner with Australian and New Zealand startups and SMEs to sharpen strategy, accelerate growth, navigate digital transformation and initiatives, help to develop or bring in innovation and foster suitable procurement activities — in the way that works best for your business. My approach is not "one size fits all", it is individually developed with you and for you. And the best thing? I am available in cities as well as regional and rural areas. After all, digital transformation or innovation does not stop at the city boundaries!

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Consultants working together on strategy
Delivering value across
25+ Years Experience
5+ Industries
3+ Business areas
4 Continents
100% Australian Based
100% coverage Metro/Regional/Rural
What We Do

One Trusted Advisor
Startups & SME's

Whether you're an early startup, or ready to scale (Series A, ...) or are an already established SME looking to modernise or optimise your business, I bring the right expertise to help you move forward and upward with confidence.

🚀

Startup Consulting

From early-stage idea validation through to market expansion, we help founders build solid strategic foundations and bring their vision to life with practical, actionable roadmaps, Business Plan Development, Market Research, Go-To-Market Strategies, Product Development, Operational Efficiency and Process Optimisation, Talent Acquisition or Scaling and Groth Strategy.

Strategy Product Go-to-Market Market Expansion
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🏢

SME Services - Everywhere

I help small and medium enterprises cut through the complexity of digital transformation, innovation, develop clear IT strategies, provide support for technology procurement, or be there for you as a virtual CIO/CTO/CTO or Head of IT and ensure their technology investments are properly aligned with business goals. My services are not limited to capital cities! I also proudly serve and help businesses in regional and rural areas, from Albury-Wodonga, Bendigo and Ballarat to Cairns and Broome and from Auckland to Invercargill... an anywhere in between.

IT Strategy Digital Transformation Management Alignment
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For Startups

Built for Founders Who
Mean Business

Startups don't need cookie-cutter advice — they need sharp thinking, real-world experience and a partner who can move as fast as they do. Here's how we help.

01

Strategy & Roadmap

Good strategy is the difference between a startup that thrives and one that stalls. We work with you to define your vision, understand your competitive landscape, and build a clear strategic direction that aligns your team and guides every decision.

  • Vision, mission and goals alignment
  • Competitive landscape and market analysis
  • Business model development and validation
  • Strategic roadmap and prioritisation
  • OKR and KPI framework development
Strategy session on whiteboard
Product design and development planning
02

Product or the Sum of everything

We help you define, refine and build products that people actually want. Whether you're validating a new concept or scaling an existing product, we bring a structured, customer-first approach to product development and management.

  • Product vision and strategy
  • User research and problem validation
  • Product roadmap development
  • Feature prioritisation frameworks
  • Product–market fit assessment
03

Go-to-Market

A great product without a solid go-to-market plan is a missed opportunity. We help you identify your ideal customers, craft your positioning and messaging, and build a repeatable engine to acquire and retain them.

  • Ideal customer profile and persona development
  • Positioning, messaging and value proposition
  • Channel strategy and distribution planning
  • Sales and marketing alignment
  • Launch planning and execution support
Marketing strategy planning
International market expansion planning
04

Market Expansion - The Sky is the Limit

Once you've achieved product–market fit, the next challenge is growing into new markets. We guide you through the strategy and execution of expanding — whether that's new customer segments, new geographies, or new product lines.

  • New market opportunity assessment
  • Expansion sequencing and prioritisation
  • Localisation and adaptation strategy
  • Partnership and channel development
  • International expansion planning
For SMEs

IT & Digital Strategy and Advise That
Actually Makes Sense and is easy to understand

Many SMEs struggle to keep pace with digital change while keeping the lights on. I cut through the jargon and deliver IT and digital strategy that is practical, affordable and aligned to your business - no matter where you are, in the city, in a regional area or a rural setting. Digital transformation does not only happen in large cities!

International market expansion planning

IT Strategy Development

I develop a clear, prioritised IT strategy tailored to your business size, industry and goals. No unnecessary complexity — just a practical plan that tells you what to invest in, when and why.

International market expansion planning

Digital Transformation

From legacy system modernisation to cloud adoption and workflow automation, I guide your digital transformation journey from strategy through to execution and change management.

International market expansion planning

Business & IT Alignment

Technology investments should drive business outcomes. I bridge the gap between your IT team and business leadership, ensuring every technology decision is tightly connected to your strategic objectives - So you are all on one page.

Innovation and procurement activities

Procurement

With more than 10 years of experience in procurement, I help bring in suitable procurement activities - aligned to your business goals, budget and timeline.

Innovation and procurement activities

Innovation

Do you have an idea, but don't know how to bring to to fruition? Do you want to explore what is new in your area? I'll help you discover and deliver new innovative technology or services that work for you.

Smart city

Smart cities

Are you a city council, planner or development company and are interested in smart cities? Talk to me, because we can improve traffic flow, provide EV charging, or enable infrastructure-2-vehicle communication.

How We Work

Engagement Models

Every engagement is tailored to your needs. Whether you need ongoing strategic support or a focused deliverable, we find the right fit. Below are some example of possible engagement models. Talk to me, and we will find the right fit for you.

Most Flexible
💼

Advisory Retainer

Ongoing strategic partnership

Your dedicated strategic advisor on-call. We work together over time to navigate challenges, seize opportunities and keep moving forward.

What's Included

  • Dedicated strategic advisor on-demand
  • Regular strategy sessions and check-ins
  • Strategic planning and review
  • Board and leadership support
  • Market intelligence and trend updates

Best For

Founders, CEOs, and leadership teams who want a trusted strategic partner embedded in their business.

Most Popular
🎯

Project Engagements

Focused outcomes delivered

Defined scope, clear deliverables, and a dedicated focus on achieving your specific goals within a set timeframe.

What's Included

  • Clear project scope and timeline
  • Structured milestones and deliverables
  • Regular progress updates
  • Implementation support
  • Documentation and handover

Best For

Businesses with specific challenges, launches, or transformations that need focused expertise and clear outcomes.

For Founders
🏆

Advisory Board Seat

Strategic governance for startups

Designed for early-stage founders who want world-class strategic guidance without the full-time cost. I take a formal seat on your advisory board and provide structured guidance.

What's included

  • Monthly advisory board meetings
  • Formal strategy review and input
  • Investor and board reporting support
  • Access between meetings via async
  • Introductions to relevant networks

Benefits

  • Credibility with investors and partners
  • Independent, experienced perspective
  • Governance without the board cost
Flexible
⚡

Day Rate / Ad-Hoc

Book time as and when you need it

For SMEs and founders who need occasional strategic input without committing to a longer engagement. Book a day or half-day as your needs arise.

What's included

  • Half-day or full-day sessions
  • Pre-session brief and preparation
  • Session notes and action items
  • Post-session summary document
  • Follow-up email support

Benefits

  • Pay only for what you use
  • No long-term commitment
  • Fast access when opportunities arise
National Coverage

Everywhere You Are

Digital transformation doesn't stop at city boundaries. I work with startups and SMEs across Australia — from major cities to regional and rural areas. Your location should never be a barrier to world-class strategic advice.

  • 🏙️
    Metro Areas — Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Auckland, Christchurch, Wellington, Dunedin and all major cities
  • 🌳
    Regional Centres — Newcastle, Geelong, Gold Coast, Sunshine Coast, Wollongong, Hobart, Hamilton and more
  • 🏘️
    Rural & Remote — Townsville, Cairns, Toowoomba, Bendigo, Launceston, Invercargill and all regional Australia and New Zealand
  • 💻
    Remote Delivery — Video conferencing, collaborative tools, and flexible engagement models for any location
Let's Talk
Australia coverage - metro and regional areas
Simple Process

How We Work Together

A clear, straightforward process designed to deliver value quickly while building lasting partnership.

1

Discovery

We start with a conversation to understand your business, challenges, and goals. No pressure, no obligation.

2

Strategy

We develop a tailored approach and engagement model that fits your specific needs and timeline.

3

Execution

We work together to implement solutions, navigate challenges, and drive measurable results.

4

Growth

We measure success, refine approach, and continue building momentum for long-term growth.

Client Stories

What Our Clients Say

★★★★★

"Working with #42 Advisory transformed our approach to market expansion. The strategic clarity we gained was invaluable."

JM
James Mitchell
CEO, TechScale Startup
★★★★★

"Their IT alignment expertise helped us finally get our technology and business strategy working together seamlessly."

SR
Sarah Robertson
Managing Director, Regional SME
★★★★★

"The go-to-market strategy they helped us develop was exactly what we needed to successfully launch in a new market."

LC
Lisa Chen
Founder, Growth-stage Startup
Strategic consulting for Australian businesses
Why Choose Us

About #42 Advisory

With over 25 years of experience across multiple industries and continents, I bring a unique blend of strategic depth and practical execution capability. I am not just an advisor, I am a partner committed to your success.

  • 🎯

    Strategic Depth

    I think beyond surface-level solutions to address root causes and create lasting change.

  • 🤝

    Practical Execution

    Strategies that work in the real world, not just on paper. I help you implement, not just plan.

  • 🌏

    Australian and New Zealand Focus

    100% Australian-based with deep understanding of local market dynamics and opportunities.

  • 📍

    National Coverage

    We work with businesses everywhere — cities, regional areas, and rural communities alike.

Get In Touch

Ready to Get Started?

Let's have a conversation about your business, your challenges, and how we can help you move forward with confidence.

Book a Discovery Call View Engagement Models
Get In Touch

Let's Start a Conversation

Whether you have a specific project in mind or just want to explore possibilities, I'd love to hear from you.

📧
📍
Location
Australia & New Zealand (National Coverage)
⏰
Response Time
Within 24 hours

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